Last week, one of the most respected brands in the world made a huge splash in hotel technology – Apple. During the unveiling of their new products, we were introduced to the Apple Watch and Apple’s collaborative efforts with Starwood Hotels and Resorts Worldwide to produce an app that will act as a digital room key. It doesn’t end with Starwood. American Airlines is partnering with the tech giant to create an Apple Watch app that will allow travellers to manage their bookings. It’s huge news for the traveling sector. Apple, always a forerunner in tech trends, deciding to invest in new technology for the hospitality industry means we are only at the beginning of innovative tech solutions for traveling.
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