By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue and profit responsibilities – delivering memorable and personalized guest experiences, while maximizing revenue and profits. To accomplish this, hotels need to be able to collect, store and analyze the volumes of data generated by their guest interactions, their operations and the broader market. As the volume and complexity of data increases, wrapping your head around what is available and how it can be useful is becoming challenging.
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